December 17, 2024 – TestSet, a leading first-party data creator, has unveiled RelevantView, a new proprietary panel connecting market research agencies to a highly curated network of verified business professionals.
Designed to meet the growing demand for precision and quality in B2B research, RelevantView provides access to individuals who are pre-validated for their industry expertise and professional credibility. Participants are vetted through a combination of social network validation and human review, ensuring accuracy and engagement.
“RelevantView solves a key challenge for the research community: securing high-quality input from verified business experts,” said Michael Sanfelippo, President at TestSet North America. “We’re providing a network where every member brings relevant experience, helping agencies quickly find the audiences they need and get data they can trust.”
The platform prioritizes relevance and efficiency, matching professionals to studies based on industry, job function, and expertise. This tailored approach increases engagement and maximizes the value of responses, enabling research agencies to focus on analysis and outcomes.
Colin Turner-Kerr, Managing Director, TestSet Europe added: “Researchers can’t afford to compromise on quality. With RelevantView, our customers gain access to verified business professionals who are invested in sharing meaningful insights, delivering better results for their clients.”
RelevantView reflects TestSet’s commitment to enhancing the tools available to market researchers by delivering high-quality, purposefully sourced audiences.
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonizing the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. TestSet is an ACKWEST Group company with office locations worldwide. More information at www.testset.com.
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